Most people read online reviews before making any purchase decisions, meaning that your online reputation is just as important as any other aspect of your company. One way to improve your online reputation is by encouraging positive reviews from your customers. In this blog post, we’ll discuss five ways to encourage your customers to leave positive reviews.

Invite customers to review

The #1 reason businesses don’t get reviews is they don’t ask. Invite your customers to leave a review by sending them an email and/or text message with a simple request, like “Would you take a moment to review your experience with us?”. If they don’t take action and leave a review, send a couple of email reminders.

Make reviews easy and convenient

Customers may be more likely to leave a review if it’s a hassle-free, easy-to-navigate process. Make sure your business has an easy-to-use reviews page or reviews “portal.” Basically, a landing page that makes it easy for them to leave a review. Include clear, visible links or buttons to review sites like Google and Facebook.

Ask for reviews at the right time

Timing is key when it comes to asking customers for reviews. Consider asking customers for reviews when they’ve just had a positive experience with your business, such as after a purchase or after a pleasant interaction with staff. This will increase the likelihood of receiving positive reviews, as well as encourage customers who may not have otherwise thought to leave a review.

Showcase your reviews

Positive reviews should be showcased in a prominent place on your website and social media channels. By showcasing reviews, you’re showing potential customers that you take customer service seriously, and that your business is reputable and reliable. Consider putting a few reviews on your homepage and creating a dedicated testimonials page.

Provide exceptional customer service

This may seem obvious, but providing excellent customer service is key to receiving positive reviews. By providing great service to each and every customer, you increase the likelihood of them leaving a positive review.


Encouraging customers to leave positive reviews for your business is a long-term investment in your online reputation. By sending email and SMS review invites, making the process easy, asking at the right time, showcasing your reviews, and providing exceptional customer service, you’re bound to see an increase in positive reviews. It’s important to remember that great customer service is critical to all of these strategies, and ultimately the most effective way to encourage customers to sing your praises.