No​ ​matter​ ​your​ ​industry,​ ​quality​ ​customer​ ​service​ ​has​ ​become​ ​a​ ​major​ ​differentiating factor​ ​for​ ​businesses.​ ​If​ ​your​ ​customer​ ​service​ ​team​ ​is​ ​not​ ​up​ ​to​ ​snuff,​ ​your​ business ​will be​ ​hemorrhaging​ ​revenue.

Quality​ ​customer​ ​service​ ​is​ ​not​ ​complicated.​ ​Your​ business need​ ​to​ ​embrace​ ​the following practices:

  • Be​ ​humble
  • Be​ ​helpful
  • Be​ ​friendly
  • Be​ ​knowledgeable
  • Be​ ​thoughtful
  • Be​ ​useful
  • Be​ ​timely
  • Every​ ​customer-facing​ ​employee​ ​is​ ​a​ ​part​ ​of​ ​customer​ ​service
  • Ask​ ​for​ ​reviews

Your​ ​leadership ​team​ is ​responsible​ ​for​ ​bringing​ ​the​ ​right​ ​people​ ​on​ ​board. They’re​ ​also​ ​accountable​ ​for​ ​training,​ ​supporting,​ ​educating​ ​and​ ​informing​ your ​staff.

In​ ​this​ ​article,​ ​you will learn 9​ customer service tips to generate positive reviews. These strategies ​will​ ​impress​ ​your​ ​customers,​ ​have​ ​them​ ​returning​ ​to​ ​your​ ​business​ ​in​ ​droves, and​ ​influence​ ​them​ ​to​ ​drive​ ​new​ ​business​ ​your​ ​way​ ​via​ ​word-of-mouth​ ​and​ ​5-star​ ​online reviews.

1. Be Humble And Don’t Make Your Customers Feel Dumb

Review - Customer Service Tips To Get More Reviews

James​ ​sounds​ ​like​ ​a​ ​pretty​ ​amazing​ ​guy,​ ​and​ ​he’s​ ​developed​ ​quite​ ​the​ ​relationship​ ​with George,​ ​going​ ​from​ ​broker​ ​to​ ​friend.​ ​While​ ​we​ ​may​ ​not​ ​have​ ​the​ ​same​ ​type​ ​of​ ​connection with​ ​our​ ​customers,​ ​we​ ​can​ ​aspire​ ​to​ ​be​ ​like​ ​James.​ ​Not​ ​only​ ​did​ ​he​ ​answer​ ​”every​ ​stupid question,” ​he​ ​did​ ​so​ ​with​ ​humility.

Many​ ​of​ ​your​ ​customers​ ​come​ ​to​ ​your​ ​business​ ​with​ ​a​ ​complete​ ​lack​ ​of​ ​knowledge.​ ​Sure, they​ ​may​ ​have​ ​done​ ​research​ ​on​ ​their​ ​own,​ ​but​ ​they​ ​expect​ ​your​ ​employees​ ​to​ ​be​ ​the experts.

When​ ​your​ ​support​ ​team​ ​has​ ​been​ ​on​ ​board​ ​for​ ​a​ ​while,​ ​and​ ​they​ ​hear​ ​the​ ​same​ ​simple questions​ ​day​ ​in​ ​and​ ​out,​ ​a​ ​glazed​ ​over​ ​eye​ ​roll​ ​is​ ​understandable.​ ​But​ ​the​ ​true​ ​gems​ ​of the​ ​customer​ ​service​ ​world​ ​take​ ​those​ ​FAQs​ ​and​ ​explain​ ​them​ ​in​ ​a​ ​way​ ​that​ ​doesn’t​ ​make the​ ​customer​ ​feel​ ​like​ ​a​ ​child.

Humility​ ​and​ ​respect​ ​will​ ​go​ ​a​ ​long​ ​way​ ​in​ ​the​ ​eyes​ ​of​ ​your​ ​customer,​ ​especially​ ​if they​ ​already​ ​are​ ​insecure​ ​about​ ​working​ ​with​ ​your​ ​business.

2. Be Helpful Instead Of Pitching The Sale

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Honestly,​ ​while​ ​we​ ​try​ ​to​ ​have​ ​a​ ​sense​ ​of​ ​how​ ​our​ ​audience​ ​finds​ ​us​ ​and​ ​ultimately become​ ​customers,​ ​the​ ​buyer’s​ ​journey​ ​is​ ​never​ ​the​ ​same​ ​for​ ​different​ ​people.​ ​As​ ​a business​ ​owner,​ ​you​ ​need​ ​to​ ​respect​ ​that​ ​a​ ​potential​ ​customer​ ​might​ ​think​ ​they’re​ ​ready, but​ ​after​ ​consulting​ ​with​ ​you,​ ​realize​ ​they​ ​haven’t​ ​considered​ ​a​ ​variety​ ​of​ ​components that​ ​might​ ​inform​ ​their​ ​decision.

Even​ ​if​ ​they​ ​have​ ​this​ ​realization​ ​early​ ​in​ ​their​ ​interactions​ ​with​ ​your​ business,​ ​it’s​ ​essential​ ​to be​ ​as​ ​helpful​ ​and​ ​transparent​ ​as​ ​possible.​ ​People​ ​appreciate​ ​when​ ​businesses don’t​ ​lay​ ​on​ ​the​ ​hard​ ​sell​ ​from​ ​the​ ​get​ ​go.​ ​If​ ​your​ ​prospect​ ​isn’t​ ​ready,​ ​and​ ​you​ ​don’t pressure​ ​them​ ​prematurely,​ ​they​ ​will​ ​return​ ​to​ ​you​ ​when​ ​the​ ​time​ ​is​ ​right.

Karl​ ​of​ ​Flores​ ​Landscaping​ ​was​ ​ready​ ​to​ ​help​ ​guide​ ​his​ ​prospect​ ​on​ ​her​ ​time​ ​table​ ​and​ ​as they​ ​developed​ ​Amy’s​ ​vision​ ​together,​ ​Karl​ ​earned​ ​Amy’s​ ​trust​ ​based​ ​on​ ​his​ ​expertise​ ​and thoughtfulness.​ ​Karl’s​ ​suggestion​ ​to​ ​reuse​ ​Amy’s​ ​concrete​ ​slabs​ ​and​ ​save​ ​her money​ ​was​ ​icing​ ​on​ ​the​ ​cake.

3. Be Friendly And Surprise Your Customers

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Some​ ​businesses​ ​benefit​ ​from​ ​making​ ​their​ ​customers​ ​feel​ ​like​ friends.​ ​When​ ​your business​ ​model​ ​includes​ ​routine​ ​check​ ​ups​ ​or​ ​frequent​ ​repeat​ ​customers,​ ​get​ ​to​ ​know them!​ ​Taking​ ​the​ ​time​ ​to​ ​ask​ ​your​ ​customers​ ​about​ ​their​ ​lives​ ​(in a​ ​non-invasive​ ​way)​ ​will​ ​help​ ​them​ ​feel​ ​like​ friends,​ ​when​ ​they’re​ ​at​ ​your​ ​store.

In​ ​the​ ​dental​ ​industry,​ ​you​ ​wouldn’t​ ​expect​ ​people​ ​to​ ​be​ ​this​ ​excited​ ​for​ ​their​ ​routine​ ​visits, but​ ​Charlie’s​ ​experiences​ ​at​ ​Lee​ ​Dental​ ​Clinic​ ​stand​ ​out,​ ​because​ ​not​ ​only​ ​did​ ​he​ ​connect with​ ​his​ dentist ​on​ ​a​ ​personal​ ​level,​ ​but​ ​the​ ​little​ ​giveaways​ ​were​ ​a​ ​useful​ ​and​ ​clever delight.

4. Be Knowledgeable And Educate Your Employees

Review - Customer Service Tips To Get More Reviews

If​ ​you’re​ ​working​ ​in​ ​an​ ​industry​ ​where​ ​the​ ​stakes​ ​for​ ​your​ ​customers​ ​are​ ​high (like​ ​law),​ ​and​ ​they’re​ ​considerably​ ​undereducated​ ​on​ ​the​ ​matter,​ ​your​ ​expertise​ ​on​ ​the subject​ ​is​ ​essential.​ ​Not​ ​only​ ​being​ ​able​ ​to​ ​empathize​ ​with​ ​your​ customer,​ ​but​ ​also​ ​educating them​ ​on​ ​their​ ​problem​ ​will​ ​set​ ​you​ ​apart​ ​from​ ​the​ ​competition.

Sometimes,​ ​potential​ customers ​will​ ​have​ ​attempted​ ​to​ ​research​ ​their​ ​situation​ ​on​ ​their own​ ​​and​ ​come​ ​to​ ​you​ ​thinking​ ​that​ ​they’re​ ​knowledgeable on​ ​the​ ​subject.​ ​It’s​ ​important​ ​in​ ​these​ ​scenarios​ ​to​ ​know​ ​your​ ​field​ ​inside​ ​and​ ​out​ ​with evidence​ ​that​ ​you​ ​can​ ​turn​ ​to​ ​so​ ​you​ ​can​ ​reveal​ ​why​ ​the​ customer ​came​ ​to​ ​you​ ​in​ ​the​ ​first place.

5. Be Thoughtful And Solve Problems

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Mistakes​ ​happen.​ ​You’ll​ rarely ​see​ ​a​ ​business​ ​without​ ​a​ ​negative​ ​review,​ ​because​ ​no matter​ ​how​ ​informed​ ​your​ ​customer​ ​service​ ​team​ ​and​ ​leadership​ ​are,​ ​the​ ​unexpected happens,​ ​and​ ​it’s​ ​your​ ​responsibility​ ​to​ ​be​ ​able​ ​to​ ​handle​ ​the​ ​curveballs​ ​they’re​ ​thrown.

While​ ​it’s​ ​important​ ​to​ ​have​ ​policies​ ​in​ ​place​ ​to​ ​protect​ ​the​ ​bottom​ ​line,​ ​having​ ​managers or​ ​customer​ ​service​ ​reps​ ​who​ ​can​ ​make​ ​exceptions​ ​to​ ​save​ ​a​ ​bad​ ​customer​ ​experience​ ​is paramount.​ ​Not​ ​only​ ​will​ ​these​ ​exceptional​ ​cases​ ​protect​ ​your​ ​customers​ ​from​ ​a disappointing​ ​encounter​ ​with​ ​your​ ​company,​ ​but​ ​it​ ​will​ ​help​ ​your​ ​employees​ ​save​ ​face and​ ​avoid​ ​the​ ​dreaded ​“that’s​ ​our​ ​policy”​ ​company​ ​line.

Even​ ​if​ ​the​ ​situation​ ​loses​ ​you​ ​money​ ​in​ ​the​ ​short​ ​run,​ ​you​ ​will​ ​possibly​ ​see​ ​a​ ​larger​ ​return in​ ​the​ ​long​ ​run.​ ​A​ ​satisfied​ ​customer​ ​will​ ​sing​ ​your​ ​praises​ ​when​ ​you​ ​turn​ ​a​ ​bad experience​ ​around​ ​in​ ​a​ ​timely​ ​fashion​ ​and​ ​offer​ ​a​ ​fair solution.

6. Be Useful And Have Vetted Recommended Vendors

Whether​ ​you’re​ ​an​ ​events​ ​planner,​ ​a​ ​home​ ​services​ ​provider,​ ​​​a​ ​hotel ​or​ ​any​ ​local business,​ ​knowing​ ​the​ ​local​ ​businesses​ ​that​ ​surround​ ​your​ ​location​ ​can​ ​vaunt​ ​you​ ​as​ ​a dependable​ ​and​ ​valuable​ ​asset​ ​to​ ​your​ ​customers.​ ​When​ ​you’re​ ​able​ ​to​ ​recommend complementary​ ​vendors​ ​to​ ​your​ customers,​ ​you’ll​ ​save​ ​them​ ​time​ ​and​ ​money.

Make​ ​sure​ ​that​ ​you​ ​vet​ ​the​ ​companies​ ​that​ ​you​ ​recommend.​ ​The​ ​last​ ​thing​ ​you​ ​want​ ​is​ ​to send​ ​one​ ​of​ ​your​ ​customers​ ​to​ ​an​ ​unorganized​ ​and​ ​incompetent​ ​business.​ ​Good​ ​vendor​ ​recommendation​ ​builds​ ​trust​ ​with your​ customers.

Pro-tip: Hard ​as​ ​it​ ​may​ ​be,​ ​sometimes​ ​your​ ​services​ ​are​ ​not​ ​the​ ​right​ ​fit​ ​for​ ​a​ ​particular​ ​customer.​ ​While​ ​it sounds​ ​scary​ ​to​ ​recommend​ ​an alternative product or service,​ ​it’s​ ​the​ ​right​ ​move.​ ​You​ ​may​ ​lose​ ​that​ ​one​ ​customer,​ ​but​ ​the​ ​next​ ​time​ ​they​ ​have​ ​a​ friend or connection ​who​ ​is​ ​a​ ​perfect​ ​fit​ ​for​ ​your​ ​business,​ ​a recommendation​ ​is​ ​practically​ ​inevitable.

7. Be Timely, Even At Inconvenient Times

Review - Customer Service Tips To Get More Reviews

Sometimes,​ ​your​ ​free​ ​advice​ ​alone​ ​can​ ​earn​ ​a​ ​positive​ ​review. ​In​ ​the​ ​case​ ​of​ ​Chanel,​ ​she reached​ ​out​ ​to​ ​George​ ​expecting​ ​to​ ​pay​ ​a​ ​fee​ ​simply​ ​for​ ​the​ ​advice​ ​he​ ​provided.​ ​Combine the​ ​free​ ​advice​ ​with​ ​the​ ​timely​ ​manner​ ​of​ ​George’s​ ​reply,​ ​late​ ​at​ ​night​ ​nonetheless,​ ​and you​ ​can​ ​see​ ​why​ ​he​ ​earned​ ​a​ ​customer​ ​for​ ​life.

8. Everyone Who Interacts With Customers Is Customer Service

Review - Customer Service Tips To Get More Reviews

Even if you​ ​have​ ​a​ ​dedicated​ ​staff​ for ​customer​ ​support,​ ​that​ ​doesn’t​ ​mean​ ​they​ ​are​ ​the only​ ​employees​ ​providing​ ​support​ ​to​ ​your​ ​customers​.​ ​Every employee​ ​that​ ​interacts​ ​with​ customer ​face​ ​to​ ​face​ ​has​ ​the​ ​responsibility​ ​to​ ​maintain​ ​the same​ ​level​ ​of​ ​customer​ ​service​ ​as​ ​your​ ​dedicated​ ​reps.​ ​As​ ​you​ ​can​ ​see,​ ​the​ ​reviewer above​ ​had​ ​a​ ​positive​ ​interaction​ ​with​ ​everyone​ ​at​ ​the​ ​hospital,​ ​from​ ​the​ ​employees dedicated​ ​to​ ​checking​ ​in​ ​on​ ​her​ ​to​ ​the​ ​Wound​ ​Care​ ​nurses,​ ​to​ ​the​ ​maintenance​ ​staff.

Sometimes,​ ​just​ ​one​ ​negative​ ​touch​ ​point​ ​can​ ​ruin​ ​an​ ​experience.​ ​If​ ​you​ ​have​ ​employees that​ ​are​ ​sullen,​ ​argumentative ​or​ ​just​ ​plain​ ​sour,​ ​keep​ ​them​ ​out​ ​of​ ​the​ ​way​ ​of​ ​customers. Not​ ​everyone​ ​is​ ​a​ ​people​ ​person,​ ​but​ ​social​ ​skills​ ​are​ ​imperative​ ​for​ ​any​ customer ​facing​ ​role, no​ ​matter​ ​how​ ​small.

9. Ask For Reviews

Finally,​ always​ ​remember​ ​to​ ​ask​ ​for​ ​reviews.​ ​Make​ ​sure all of your​ ​managers​ and employees ​understand what’s at stake. Most businesses don’t get the online reputation they deserve, which means:

  • You miss opportunities to engage new customers
  • You lose business to competitors with better reviews
  • You fail to reach your full potential as a business
  • You lose visibility on Google and online review sites

Ask for reviews so you can generate positive reviews and attract more customers.

Automating the review request process with email and text message is an effective way to make sure you never miss a chance to get a great review. Automated review requests also allow your business to remind customers who don’t review, which can help you get more reviews. You can even integrate your CRM software so you always request reviews from new customers.

When automating review requests, make sure to personalize the review request campaigns to match your branding and include personalized customer information, like first names.

Download your free review management checklist to learn how to get the online reputation your business deserves.

Conclusion Of 9 Customer Service Tips To Generate Positive Reviews

The​ ​selected​ ​reviews​ ​in​ ​this​ ​post​ ​represent​ ​the​ ​best​ ​types​ ​of​ ​reviews​ ​you​ ​can​ ​get.​ ​As​ ​you can​ ​see,​ ​all​ ​of​ ​them​ ​name​ ​the​ ​person​ ​that​ ​helped​ ​them,​ ​revealing​ ​the​ ​personal​ ​connection that​ ​was​ ​developed.​ ​The​ ​reviews​ ​aren’t​ ​novel​ ​length,​ ​making​ ​them​ ​consumable​ ​by​ ​other people​ ​researching​ ​your​ business.

Each review ​shares​ ​a​ ​personal​ ​story​ ​that​ ​adds​ ​to​ ​the​ ​credibility​ ​of​ ​the​ ​review.​ ​The​ ​ones​ ​that show​ ​how​ ​they​ ​solved​ ​a​ ​problem​ ​are​ ​even​ ​more​ ​valuable,​ ​since​ ​customers​ ​tend​ ​to​ ​hope for​ ​the​ ​best​ ​and​ ​expect​ ​the​ ​worst.​ ​Being​ ​a​ ​friendly,​ ​helpful​ ​problem​ ​solver​ ​can​ be​ just as ​important​ as ​the​ ​actual​ product ​or​ service ​you​ ​provide.

Every​ ​employee​ ​that​ ​interacts​ ​with​ ​customers​ ​needs​ ​to​ ​have​ ​the same​ ​mindset,​ ​training ​and​ ​support​ ​as​ ​dedicated​ ​customer​ ​service​ ​representatives. Implement the 9 ​customer service tips presented in this article so you can generate positive reviews and attract more customers.

About ReviewThread Online Review Management

Most businesses don’t get the online reputation they deserve. ReviewThread helps you generate positive reviews so you can attract more customers.