Google Local Pack Explained

by | Oct 24, 2022 | Google Business Profile Management

One of the key benefits of reputation management is you improve your visibility in the “Google Local Pack,” which helps you attract more customers. So, what exactly is the Google Local Pack?

The Local Pack Defined

The Local Pack appears at the top of Google search results when you search for a local service or business. For example, if you search “landscaping company near me,” you’ll see the Google Local Pack at the top of the search results.

The Local Pack consists of just 3 businesses that Google believes are the most relevant. Google shows the average rating for each business, as well as their total number of reviews, address, and business hours. Google also provides call-to-action buttons that you can click to call a business, get directions to their storefront/office, or visit their website.

Why Does the Local Pack Matter?

The Local Pack is one of the first things potential customers will see when they search for businesses like yours on Google. It’s limited, valuable real estate for your business.

Google Business Profile Management

Managing and optimizing your Google Business Profile can help you rank in the Local Pack. ReviewThread can help you manage your Google Business Profile so more customers discover your business. We can help you get more reviews on Google and build an engaging Business Profile. Learn more about our Google Business Profile management service here.

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