Reviews are essential for the success of your business. Having positive reviews on platforms like Google will make it easier for customers to find your business in local search results. An efficient way to increase reviews is by using email and SMS campaigns. Let’s look at why this strategy works and how to go about setting up an effective campaign.
The Benefits of Email and SMS Campaigns
Email and SMS campaigns are great tools for gathering customer reviews because they are both easy to set up and cost-effective. By using email or text campaigns, you increase your chances of getting more reviews since customers won’t have to take as much time out of their day to leave them. You can direct your customers to the right places for them to leave a review, like your Google Business Profile.
Setting Up Your Campaigns
Make sure the emails or texts are personalized so the customer knows what you’re asking them for—leaving a review. Start each message by addressing the customer by name (First name only will do just fine). Include links that direct them straight to the page where they can leave the review, making it even quicker for them to do so. You should also thank customers for taking the time to leave a review and let them know how much their feedback is appreciated.
Boost Online Reviews and Visibility with Email and SMS Campaigns
Email and SMS campaigns are an effective way of generating customer reviews quickly and cost-effectively, while still providing customers with a convenient option that doesn’t require too much effort on their part. By personalizing each message and including links directly to where they can leave a review, you can increase the number of reviews left on platforms like Google—which will in turn make it easier for potential customers to find your business in local search results!