As a business owner, you know that online reviews are important. In today’s digital age, potential customers are turning to the internet to research businesses before they make a purchase.

With online reviews being so important, you may be wondering how you can get more of them. That’s where review management software comes in. Review management software is a tool that helps businesses collect, monitor, and respond to online reviews. In this blog post, we’ll discuss what review management software is, what it does, and how businesses can use it to get more customers and get more reviews.

What is Review Management Software?

Review management software is a tool that helps businesses collect, monitor, and respond to online reviews. This type of software typically includes features such as review monitoring, review responses, review reminders, and reputation report cards. Review management software also often integrates with other business software such as customer relationship management (CRM) software and social media platforms.

What Does Review Management Software Do?

The main purpose of review management software is to help businesses track their online reputation. This type of software typically includes features such as review monitoring, review responses, review reminders, and reputation report cards.

Monitoring

One of the most important functions of review management software is monitoring online reviews. The monitoring feature allows businesses to see when they receive new reviews as well as track their overall rating on different platforms such as Google and Yelp.

Responding

Another important function of review management software is responding to online reviews—both positive and negative ones. Responding to reviews shows customers that you care about their experience with your business and that you’re willing to take the time to address their concerns.

Reminders

Many review management software platforms also include reminders for customers to leave a review after they’ve made a purchase or used your services. This helps ensure that you’re constantly collecting new reviews so that your rating stays up-to-date.

Reputation Report Cards

Most review management software platforms also offer Reputation Report Cards. These reports provide insights into your business’s online reputation including your average rating, number of reviews, total number of ratings across different platforms, etc. Review management software can help you identify any areas where your business needs improvement so that you can make changes accordingly.

How Can Businesses Use Review Management Software?

There are several ways businesses can use review management software:

To Get More Customers

As we mentioned earlier, potential customers are increasingly turning to the internet—and specifically online reviews—to research businesses before making a purchase decision. Thus, having a strong online presence with positive reviews can give you a huge competitive advantage and help you attract more customers than your competitors who don’t have as many recent, positive online reviews.

To Get More Reviews

Many business owners worry about asking their customers for reviews because they don’t want to come across as pushy or annoying. However, using automated reminders through your review management software can help take the guesswork out of asking for reviews and make it more likely that customers will actually leave one.

To Improve Your Online Reputation

Finally, collecting and responding to customer feedback via online reviews is one of the best ways to improve your business’s overall reputation. Hearing directly from customers about their experiences with your product or service can help you identify areas where you need to make improvements. And, by responding promptly and professionally to all customer feedback—positive or negative—you can show current and prospective customers that you’re committed to delivering an excellent customer experience. All of these factors combined can help improve both your conversion rates (the percentage of visitors who take action such as making a purchase on your website) and customer retention rates (the percentage of customers who continue doing business with you over time).

Grow Your Business With Review Management Software

Online reviews are increasingly important for small and local businesses. Businesses must have a review management plan to get more reviews and customers. Review management software can automate the work required to execute such a plan. ReviewThread offers review management software for local businesses. Our software helps you get better reviews in 5 days.