You know that online reviews are a powerful way to grow your business, but which review sites do your customers trust? What is the most trusted review site? In this post, we’ll show you. We’ll start with a list of the most trusted review sites and crown a king. Then, we’ll provide more in-depth information about each of the review sites that made the list.

Deciding where to get reviews is the first step to get reviews for your small business. We think it’s the easiest step! Easy, but vital. Maintaining optimized listings on the right review sites will help you consistently attract new customers to your business.

The Most Trusted Review Site

  1. Google – The #1 most trusted review site
  2. Yelp
  3. Facebook
  4. Tripadvisor
  5. Better Business Bureau

Our “most trusted review site” ranking is based on how often consumers use the review sites above to evaluate local businesses, based on data from the 2022 Local Consumer Review Survey.


81% of consumers used Google to evaluate local businesses in 2021. It’s more important than ever for businesses to have an optimized Google Business Profile. Why? Google is the most trusted review site. More consumers use Google to evaluate local businesses than any other review site. Plus, reviews on Google can help your business rank higher in local search results – making it more likely that potential customers will find you. So if you’re not already actively collecting Google reviews, now is the time to start!


53% of consumers use Yelp to evaluate local businesses in 2021. That’s up from 32% in 2020! Yelp is one of the most trusted review sites for local businesses. With over 200 million reviews and counting, Yelp has become a go-to source for consumers looking for recommendations on where to eat, drink, shop, and more. When it comes to making purchasing decisions, customers increasingly rely on online reviews to get a sense of a business’s quality and reputation.


48% of consumers used Facebook to evaluate local businesses in 2021. Facebook is one of the most popular social media platforms with nearly 3 billion monthly active users. It’s also one of the most trusted review sites. That’s why it’s so important for businesses to try to get more Facebook reviews – called “Recommendations.”


Reviews can help businesses attract more customers because they provide social proof that others have had a positive experience with the business. Overall, getting more Facebook Recommendations can be a great way to boost business and attract more customers.


36% of consumers used Tripadvisor to evaluate local businesses in 2021. Tripadvisor is the world’s most trusted review site that’s specifically made for hotels, restaurants, and attractions. With over 950 million reviews, Tripadvisor gives travelers the insights they need to make informed decisions about where to stay, what to eat, and what to do. For businesses, Tripadvisor reviews can be a valuable source of customer feedback and a powerful marketing tool. Businesses that actively encourage Tripadvisor reviews can attract more customers and stand out from the competition.

Better Business Bureau

31% of consumers used Better Business Bureau to evaluate local businesses in 2021. When it comes to finding reliable businesses, most people turn to the internet for reviews. And when it comes to review sites, the Better Business Bureau is one of the most trusted. BBB reviews can be incredibly helpful for local businesses, as they provide an objective assessment of a business’s products or services. In addition, BBB reviews are often given more weight than other types of online reviews, as they offer a level of credibility that is difficult to match. For potential customers, BBB reviews offer peace of mind knowing that they’re dealing with a reputable business. And for businesses, BBB reviews can help attract new customers and build trust within the community.

Trusted Reviews Help You Get More Customers

It’s no secret that online reviews are important for small businesses. They help you get found by more customers, and they give potential customers the confidence to choose your business over a competitor. The most trusted review site is Google, so it’s essential to make sure your business has as many positive reviews as possible on this platform. But don’t forget about other trusted review sites like Facebook – make sure you have reviews on these platforms, too. If you want to know how trustworthy your business appears on the top review sites, we offer a free online review scan.

Source for Customer Review Trends

2022 Local Consumer Review Survey – Based on the views of a representative sample of over 1,000 US-based consumers.