How strong is the online reputation of your business? An online review scan will answer this question and many more for your business. Local marketing gets complicated because you have local competitors. That’s obvious. If you were the only business in town, there wouldn’t be much of a need to improve your business and create a local marketing strategy. However, local consumers have choices, so you need to make your business stand out. You can use an online review scan to learn how to get an edge over your competition.
An online review scan will give you the clarity to answer important reputation management questions like these:
- How many reviews do I have compared to my local competitors?
- How good are my reviews compared to my local competitors?
- How recent are my reviews compared to my local competitors?
- What can I do to build a stronger online reputation?
- How can I grow my business using online reviews?
At ReviewThread, we offer an online review scan called a reputation scorecard. In this post, I’ll show you what’s included in a reputation scorecard and how it helps you attract more customers. I will also show you how you can get a reputation scorecard (a.k.a. online review scan) of your own today for free.
Online Review Scan Overview
Your reputation scorecard is an online review scan that gives you a comprehensive overview of your online reputation. You’ll see how your business is performing online and how you can improve your online reputation. The reputation scorecard also shows how your online reviews compare to the reviews of your top local competitors. In short, your reputation scorecard shows you where you stand.
The Online Review Scan Gives Your Business an Overall Score
Your reputation scorecard provides an “overall score” based on how many reviews you have, your average rating, how recent your reviews are, and the sentiment of your Google reviews. The overall score gives you an easy way to track your progress with the online review scan. The goal is simple: Increase you overall score so you can attract more customers.
How many reviews do you have across the top local review sites like Google? Your online review scan will dive into this and give you helpful insights, like how your total number of reviews compares to your top 4-5 local competitors. Review volume is one of the most important ranking factors in local search results. Google wants to show its users businesses with lots of good reviews. The review volume section of your online review scan will show you if you need to get more reviews to surpass competitors, or get more reviews to stay ahead.
Your online review scan will show you how positive your online reputation is compared to industry averages and your local competitors. The reputation scorecard tells you how an increase in your average rating can impact your revenue. Only 3% of consumers say they would use a business with an average rating of two or fewer stars.
Recency of Reviews
In 2021, 22% of consumers felt that only reviews left within the last two weeks impacted their decisions. Your online review scan will show you how recent your reviews are compared to your competitors. People want fresh reviews. This part of the online review scan will help you determine if you need to increase the frequency of your new review generation. Without a steady stream of new, positive reviews, your business will struggle to rank high on Google and potential customers will go to a competitor. Use the online review scan to where your business stands with review recency.
Google provides a review summary on your Google Business Profile in local search results. The review summary is the first impression that a Google user has with your business. Your online review scan takes a look at your review summary and gives it a score based on how positive your first impression is on Google.
If your review summary on Google shows good reviews (positive “sentiment”), you will score high in this category of your online review scan. Positive review sentiment on Google helps you attract more customers from Google Search and Maps. People will quickly see that others have enjoyed their experience with your business and be more likely to buy from you.
Get an Online Review Scan (Reputation Scorecard) Today
Find out how strong your online reputation is with a FREE reputation scorecard. The scorecard generates instantly. All you have to do is input your business information into a simple form. Learn how to grow your business with online reviews. Once you know the strengths and weaknesses of your online reputation, you can make a plan to get more reviews and attract more customers.