Your Google Business Profile (GBP) is one of the most powerful tools to increase your visibility in local search results. Let’s take a look at the top three things you need to know about optimizing your Google Business Profile.
Choose The Right Category
This is super important. Double check your category. The most basic rule when it comes to optimizing your Google Business Profile is to choose the correct category for your business. This will determine how your business appears in search results. Choosing the right category for your business will also help ensure that customers find accurate information about your business. It’s worth taking extra time to research different categories and subcategories before selecting one for your business.
Use the Marketing Tools
Once you have chosen the correct category for your business, it’s time to complete all the required fields. This includes adding a description of your services, hours of operation, photos of your business, videos, and other relevant information that can help customers learn more about what you offer. Make sure that all of this information is up-to-date. Customers should never be presented with inaccurate or outdated information when searching for your business.
Google Posts: Create posts about your products, promotions, and new things happening your business. Using Posts is an easy way to make your GBP more engaging, which will help you get more website traffic and phone calls. At ReviewThread, we recommend posting once per week.
Get Reviews & Respond to Them
Collect reviews from your customers and always respond to them. Reviews are an essential part of any successful online presence. Reviews give potential customers an idea of what they can expect from doing business with you. Be sure to respond promptly and professionally to both positive and negative reviews in order to demonstrate excellent customer service skills.
Optimizing your Google Business Profile is essential if you want customers to find accurate information about your services quickly and easily. By choosing the right category for your business, using the available marketing tools, and collecting reviews (and responding to them), you can ensure that potential customers find exactly what they need when they search online for local businesses like yours.
Taking these steps will give you a greater chance at driving more traffic—and more sales—to your business.
