Local marketing, SEO, local SEO, reputation management, reputation marketing, and review management. Marketers are throwing a lot of terms at small business owners these days! We’re here to tell you exactly what review management is in a very uncomplicated way.

Review Management vs. Reputation Management

First, let’s start with the difference between review management and reputation management. There’s a lot of overlap, and the two terms are often used interchangeably. Reputation management is all about making sure your brand is perceived positively. Online reputation management (ORM) is all about making sure your brand is perceived positively…online (duh). Review management can be considered a “subcategory” of online reputation management. Because reviews are a big part of your online reputation, review management gets its own spot in the reputation management space.

Reputation management may include monitoring mentions of your brand across the web, including on social media and news sites. Review management is specifically focused on your online reviews, and how your brand is perceived on review sites like Google.

Reputation marketing is a newer, and less common, term for reputation management. The basic idea is that you should not just be managing your online reputation, but also using your reputation to market your business and attract more customers. At ReviewThread, we agree with that sentiment, whatever term is behind it.

The Key Components of Review Management

Review management is made up of three main activities:

1. Review Generation

The one business owners typically get most excited about. Review generation is all about getting customer reviews for your business. It’s the activities related to asking for reviews and making the review process easy, so you get more reviews. Review generation is becoming increasingly important for small businesses, especially as 98% of consumers read online reviews for local businesses.

Reviews also help you get discovered by more customers in local search results. Check out our post on “How to Rank Higher on Google Maps” to see how reviews impact your local rankings.

When thinking about review generation strategy for your business, it’s important to ask questions like:

  • How will you ask your customers to leave a review? (e.g. Text messages)
  • How can you automate the process of asking for a review?
  • How can you make the process as easy as possible for your customers?
  • What’s your goal? How many reviews do you want to get every month?
Get more reviews with text message email review requests

If you don’t have a review generation strategy for your business, you should create one ASAP so you can grow your business with online reviews.

2. Review Monitoring

Review monitoring is a new way to listen to and learn from your customers. Review monitoring means keeping track of your new reviews and what your customers are saying about your business. It also means taking action to both listen and communicate when you get a new review. In other words, respond to your reviews. 89% of consumers are “highly” or “fairly” likely to use a business that responds to every review.

Responding to reviews shows customers you care, improves your overall online reputation, and helps you attract more customers. Review generation without review monitoring just doesn’t make sense. Your review management is incomplete without good monitoring. It can be difficult to monitor all of your reviews easily, but ReviewThread makes review monitoring easy. With our solution, you can monitor all of your reviews from one dashboard.

3. Review Marketing

You got a new 5-star review from a happy customer. Now what? This is where review marketing comes in. Review marketing is taking the customer reviews that you’ve earned and using them to attract more customers on social media and your website. By showcasing your reviews, you can build trust with people who follow you on social media or visit your website, making them more likely to buy from you. You work hard for your reviews. Take the time to add review marketing into your overall marketing strategy so you can use the voice of your happy customers to attract new customers.

Review shared on Facebook

Manage Your Online Reviews With Confidence

Now, you know what good review management means. Review management is review generation, monitoring, and marketing. You generate, monitor, and share your customer reviews so you can grow your business. As complicated as marketing terms can get sometimes, this one’s easy. Review management helps you get more customers by making sure you have good, recent reviews.

Reviews are playing an increasingly important role in our local economies. Just think about the last time you needed to find a local business online, like a landscaping company or even a law firm. You likely read their online reviews before deciding to give them your money. Other people are doing the same thing with your business. They want to see that others trust you before they decide to trust you. They want to see your reviews. Make them like what they see. Start generating, monitoring, and sharing your customer reviews today.