Review Management Explained

Aug 2, 2022 | Review Management

What review managements means for your business.

Review Management vs. Reputation Management

There’s a lot of overlap between review management and reputation management. The two terms are often used interchangeably. Online reputation management is all about making sure your brand is perceived positively online. Review management is a subcategory of reputation management that deals specifically with online reviews.

Review Management Activities

Review management is made up of three main activities:

1. Review Generation

Review generation is all about getting customer reviews. Review generation is asking for reviews and making the review process easy, so you get more reviews.

When creating your review generation strategy, it’s important to ask questions like:

  • How will you ask your customers to leave a review? (e.g. text messages)
  • How can automate the process of asking for reviews?
  • How can you make the review process easy for customers?

2. Review Monitoring

Review monitoring means keeping track of new reviews and listening to what your customers are saying. Responding to reviews shows customers you care and improves your overall online reputation.

3. Review Marketing

Review marketing is taking the reviews you’ve generated and using them to attract more customers on social media and your website. By promoting your reviews, you can build trust with people who follow you on social media or visit your website, making them more likely to buy from you.

Get Weekly Marketing Tips

Sign up for the ReviewThread newsletter.

ReviewThread uses the information you provide to contact you about our services and resources. You can unsubscribe at any time. See our Privacy Policy for more information.

Related Posts

10 Tips for Creating Social Media Posts That Get Noticed

10 Tips for Creating Social Media Posts That Get Noticed

Social media has become a crucial part of our lives, and it has revolutionized the way we communicate with one another. It's also an integral part of how businesses communicate with their customers. With so many businesses vying for attention on social media, it can...

read more
Creating a Strong Brand Identity for Your Small Business

Creating a Strong Brand Identity for Your Small Business

Marketing is a crucial component of any small business's success, yet it can be tough to get it right. You may have an excellent product or service, and a fantastic team to deliver it, but if nobody knows about your business, you won’t succeed. In today’s digital age,...

read more