What review managements means for your business.
Review Management vs. Reputation Management
There’s a lot of overlap between review management and reputation management. The two terms are often used interchangeably. Online reputation management is all about making sure your brand is perceived positively online. Review management is a subcategory of reputation management that deals specifically with online reviews.
Review Management Activities
Review management is made up of three main activities:
1. Review Generation
Review generation is all about getting customer reviews. Review generation is asking for reviews and making the review process easy, so you get more reviews.
When creating your review generation strategy, it’s important to ask questions like:
- How will you ask your customers to leave a review? (e.g. text messages)
- How can automate the process of asking for reviews?
- How can you make the review process easy for customers?
2. Review Monitoring
Review monitoring means keeping track of new reviews and listening to what your customers are saying. Responding to reviews shows customers you care and improves your overall online reputation.
3. Review Marketing
Review marketing is taking the reviews you’ve generated and using them to attract more customers on social media and your website. By promoting your reviews, you can build trust with people who follow you on social media or visit your website, making them more likely to buy from you.